The one thing that may be a little more arduous than running a restaurant is running a restaurant while trying to maintain or improve your social media presence. While many restaurateurs would rather hire a social media manager, not everyone can afford to do that.
Now more than ever, social media has become instrumental in reaching your target audience and boosting your brand’s visibility. So, are you eager to enhance your restaurant’s social media presence and attract more followers?
Whether you’re just starting out, or looking to revitalize your online presence, leveraging social media is essential. Here are some innovative tips that can help you take your social media presence to the next level for free.
5 Major Tips to Improve Your Restaurant’s Social Media Presence
There are many ways to achieve proper visibility with your restaurant. But here, we will break it down into five simple steps. They include;
- Understand the impact of visibility
- Create a fully optimized page
- Create an introductory post
- Create engaging content
- Host contests and connect with customers
Understand the Impact of Visibility
When you start up your ideal restaurant’s business plan – step one usually should be based on increasing visibility. Let’s face it—there are millions of restaurants out there, all competing for similar customers. So, the goal is to stand out in terms of visibility.
Research shows that 93% of consumers choose restaurants online. They are looking at reviews, social media presence and influencer recommendations.
Create a Fully Optimized Page
Something that is often lacking in many business social media pages is basic information. You want to be sure that when someone clicks your page, they do not have any unanswered questions. From your WhatsApp to TikTok and Instagram accounts, the strategy remains the same: Create a full profile with all of your information. Some things to include are;
- Full name of the restaurant
- Address and landmarks around
- A profile picture with your logo on it
- A brief bio with all the services you offer
You can also add small details like opening and closing times, customer helplines, and any helpful tidbits of information. This will make your business look very professional as well as informative.
Create an Introductory Post
As a sequel to creating a profile, assuming you are new to this, you want to create your first post. If you are already an up-and-running restaurant, you can create a “reintroducing myself” post.
These contents drive engagement on different platforms because even the algorithms will recognize that your goal is to get more visibility. For this, create spectacular content that includes facts and successes about your business, faces behind the brand, etc. Graphics, captions, and pictures of the restaurant that explain that you are open for business and available.
Create Engaging Content with Prompt Response Time
As time goes on, you should constantly update your online audience and respond swiftly to them. For example, schedule posts daily or every two days about the progress of the restaurant and have an automated response to ensure messages are not left unread.
Whether it’s candid photos of meals or pictures of customers enjoying a meal, this content gives your page more flesh. The most important thing to take away here is consistency. Be consistent with creating and posting beautiful pictures and videos on your page, and it will automatically grow.
Host Contests and Connect with Customers
Many successful brands have contests and giveaways to connect with their audience. Doing this helps you form a small community of customers that will like, repost, and share your content every time you post.
Takeaway
Finally, ensure you monitor your progress in real time and always expect to take a step back, analyze, and re-strategize at any point. With consistency and great content, you will be able to improve your restaurant’s social media presence without spending a dime.
CHI is dedicated to keeping up with local and national trends in the Restaurant Industry to help serve our customers better and keep them one step ahead. If you are interested in opening, purchasing, or selling a restaurant CHI Real Estate can help. Get in touch with our team today.