How to Evaluate the Effectiveness of a Sales Professionals Presence Online?

By March 19, 2020 News
CHI Blog

Evaluating the Effectiveness of a Sales Professionals Online Presence

The vast majority of people looking for commercial property and new businesses will do so online. If you are selling your property or restaurant business or looking to buy, you will naturally want to do some research into the online presence of the sales professional, team or organization to assist in your important decision about representation.

Even if you aren’t a marketing aficionado yourself, spotting a strong online presence can be easy if you know what to look for.

Here are a few questions you should consider in your evaluation

1. Are They Good at SEO?

SEO stands for “Search Engine Optimization,” and it is the practice of creating online content that ranks high in online searches. This is achieved by optimizing content for search engine algorithms.

As the owner of a commercial business, you may already be familiar with the principles of SEO. When you choose a sales professional to sell your business, you will need to ensure that they have the SEO expertise to market your property effectively online.

Good online content uses carefully selected keywords to improve search engine rankings. Work backward to assess which real estate professionals, teams and/or organizations are ranking well. Search a few relevant terms, such as “buy restaurant Toronto real estate,” and “commercial real estate agent for restaurants.”

If you see the same professional, team and/or organization popping up again and again, chances are, they will also appear for people looking to buy restaurants in your area. Choosing a professional with a strong SEO ranking will optimize your chances of being found by potential buyers.

2. Do They Have Active Social Media?

The next step is to assess the sales professionals’ social media presence. Some commercial sales professionals may decide not to use social media for business purposes at all. If they are using it as a marketing tool, it can offer prospective clients some valuable insights. You’ll want to make sure they have a variety of active platforms with a decent following. The more likes and shares their posts receive, the more visibility they have online.

The number of followers they have can be a good indicator of their network. A strong network will ensure that your property or restaurant business will be marketed to a wider targeted audience.

If your sales professional does email marketing campaigns, you can ask to see the total number of subscribers on their campaign lists.

3. What Kind of Design Quality Do They Have?

Website design is a crucial factor to consider when looking for a potential commercial realtor for your restaurant. Buyers will make swift decisions about the quality of your property based on the professionalism of the website it is listed on. Is it a template website or custom design?

Look for a website with a sleek, modern design. Navigation should be clearly visible and easy to use. Fonts and colors should be cohesive and attractive.

A professional-looking website will automatically look more credible and like a better investment to your potential buyers.

4. Do They Use Professional Images?

While the website design is key, the images of the commercial property or restaurant itself are also highly important.

Look through the website’s listings. Make sure that each and every listing has professional, crisp photos attached.

In addition to the website, review the quality of images and graphics that appear on all other marketing channels. This includes the overall brand, social media, and any email marketing campaigns. As a seller, this provides you a realistic preview of the way your restaurant or commercial property will be marketed.

5. Check Testimonials

Finally, look for a testimonials page on the website and Google reviews. There should be reviews from both buyers and sellers. Are the testimonials written or in video format?

A Google Business presence is essential. Look through as many review pages as you can find online. The sellers’ testimonials will give you a good idea of what to expect. The buyers’ testimonial page will give you an idea of what your potential buyers will experience throughout the process.

About CHI Real Estate

Do not underestimate the importance of your real estate professionals’ website. Selling a restaurant requires different skills from selling a family home.

Here at CHI Real Estate, our professionals are backed up by our crisp, well-designed website. Our team always follows the best marketing practices for our own website, so you can rest assured that your property will also receive the best possible marketing when you choose us.

Don’t hesitate to contact us by calling 647-347-9723 if you have any questions at all.

Get Help